A new management model in a world of permacrisis  Bonjour à tous. On va débuter. Merci d'être là. Bravo, bravo d'être là. Je suis rodolphe durand, professeur de stratégie à HEC et le fondateur de l'institut sno. Vous avez rencontré romain cécile et plein d'autres membres. Je pense de sno en allant à Chamonix. C'est une innovation que l'institut sno a initié il y a maintenant cinq ans pour la première fois en 2019, juste avant le vide. Et on est très heureux de vous avoir ici aujourd'hui pour écouter la conférence de Christopher guérin, qui est juste là sur la sur la droite auparavant, je vais juste faire une brève introduction et vous donner un petit peu la façon dont on va procéder. Il faut savoir que la conférence de crise, après ma brève introduction, va être en anglais car elle est diffusée sur la chaîne youtube en même temps. Donc la conférence est en anglais. À l'issue de cette conférence, on arrête la diffusion et vous pouvez poser toutes vos questions. Il y a une q qui une période de questions réponses. Donc il va avoir lieu en français, d'accord? Voilà donc, merci de garder vos questions pour la toute fin parce qu'on va avoir une très grande période de questions à la fin en français pour vous exprimer de en toute liberté et écrit, pourra répondre également de façon très, très libre. Donc, sno a été créé il y a 15 ans, 15 ans en 2009, juste après la crise des sub prime moment assez charnières ou beaucoup de dirigeants comme par exemple Antoine frra avec qui j'ai écrit un ouvrage sur cette sur cette période, Antoine frra, le CIO de veolia. Beaucoup de dirigeants à cette époque là ont pris conscience du fait que les entreprises contribuaient de façon importante, directe ou souvent indirecte. Au réchauffement climatique et qu'elles avaient un rôle à avoir par rapport à cette grande assez grandes évolutions. Donc 15 ans, c'est très, très long. C'était il y a très longtemps, la globalisation était à son à son comble. Mais si on revient juste quelques années, il y a trois ans, c'était la fin du COVID vide. L'année dernière, l'intelligence artificielle n'était pas encore complètement sur toutes les lèvres aujourd'hui, elle est dans toutes les pensées et s'intègre au business modèle. Donc le monde va très, très vite et par rapport à ça, les enjeux eux, notamment les enjeux climatiques et sociaux, continuent à se développer et. La régionalisation de l'économie et peut être en route plutôt que la globalisation qu'il y a 15 ans, on a dit les évolutions technologiques sont là. Si on regarde les dernières tendances sur les dernières décennies, le réchauffement climatique était à peu à peu près dans une pente de plus, 15 zéro, 15 % par an de réchauffement sur les dernières années. Depuis 2020, on est plutôt à plus zéro, 18. Je voyais les chiffres hier. Donc ça veut dire qu'il y a une inflexion positive, malheureusement encore du réchauffement climatique. Donc bravo. Comme je le disais là, vous avez, vous avez été choisi d'une certaine façon ou vous avez été sélectionné. Vous avez donc toute liberté pour agir dans ce monde qui arrive, ce monde qui vient. Mais vous avez aussi énormément de responsabilités par rapport à ces enjeux. Là, la conférence du professeur que je regardais hier indiquait qu'on estime que pour 2050. Les conséquences du réchauffement climatique, de la montée des eaux et toutes les autres dimensions des des tipping points sur les neuf, les neuf facteurs qui permettent au système global de la terre de fonctionner qui sont en train de dépasser ces seuils sont en train d'être dépassés, pouvaient écouter jusqu'à 18 % de points de PIB à horizon 2050. Ça veut dire que quand on manage une entreprise ou qu'on fait partie d'une entreprise, si on estime que la croissance va être négative pendant plusieurs années consécutives, les conséquences en termes de management d'outils de décision sont très, très différentes. Donc vous entrez dans une période qui est nouvelle, le capitalisme des années 90 à 2020 et bouleversé. Et c'est aussi source d'opportunité. Je pense que c'est ce que vous communique HEC par rapport à cela. Donc, au là du. Constat alarmiste que peut être en fait préoccupe certains d'entre vous plus que d'autres. Ce qu'il faut voir, c'est qu'il y a des opportunités et on n'est pas ici aujourd'hui pour porter un regard sur les constats, mais plutôt pour regarder des solutions. Et c'est pour ça qu'on a invité Christopher guérin, le directeur général d'une entreprise qui est complètement connecté avec la révolution énergétique des années qui viennent, l'électrification, les besoins, évidemment en énergie, que nos outils connectés imposent nance. Donc Christopher va se présenter, je pense très brièvement. Il faut savoir que pour faire face à tous ces enjeux, on est assez faible dans nos marges de manœuvre et nos actions quand on reste seul et c'est nous à la chance. De travailler avec naissance avec Sébastien Baker, qui est un professeur de comptabilité pour réfléchir à la façon de mesurer des performances financières, environnementales et sociales d'une façon différente. C'est le modèle trois que Christopher va présenter dans quelques minutes pour montrer qu'il y a des solutions qui peuvent allier les solutions au business, l'impact environnemental et aussi l'impact social, l'engagement des l'engagement des salariés à trouver du sens dans son travail. Donc, on est très heureux de ce partenariat. Sébastien Baker est en train d'écrire un cas sur effectivement la méthode trois. Il faut savoir que nexance était en difficulté lorsque Christopher a repris les rênes en 2018 avec une valorisation qui était inférieure à un milliard d'euros. Et quelques années plus tard, on en parlait tout à l'heure. La valorisation est six fois. Et donc de 6 000 000 000 aujourd'hui, qui est un plus haut historique pour l'entreprise, tout en ayant changé le business modèle, en ne cherchant pas une croissance à deux chiffres, mais en améliorant la productivité et l'efficacité interne et en réduisant de 40 les émissions de gaz de co essentiellement. Donc voilà, je pense que c'est un message d'espoir qu'on vous offre des solutions qui vous sont proposées et une mise face à vos responsabilités, mais de façon positive, en disant il y a des voix et des moyens pour faire face à ces enjeux et ces défis auxquels votre génération va être confrontée. Merci beaucoup. Je te passe le micro good morning good morning morning we are live on TV win tout show that we. Very en together this morning cinq do des introduction sur the co of ne two what is ne is one of the leaders for the in company that every in the building that the one connecting offshore wind femme to bring green energy to the network that the one on the ground to bring des electricity to home and all de the building to have the light on it euro company it's twenty nine thousand people we in countries. That that in two thousand we were in deep. Il y a un free for your question after if faut tech de price of the of barometer of the health of the of the company wish chiffre from Fifty euro au twenty euros the market capital was thatand million euro that was of sharks ready to take over the groupe because it was cheap un a de value of the c six billion de she price and twenty euro what is important is not the result is the méthode en in indic with you this morning because congratulations to old leader to all of you because it's to years of hard work va bien sélect. Great job con congrat you will receive of management books you have to read of management books but show me book that tell you that dig grosse dig grosse can generate profit show me book management management book from you tell you that if you radio your customer base by half or off base by half you your pro en show au book that méthode that laisse of many things laisse volume is more profit i bench mark many many books with my team we have Study lot of à will say à executive éducation propos forme à. Cette chaussée Harvard i am the in we have not been bol to find one training that talk with de samey to with one unique méthode how to be good in terms of profitability how to be good in terms of Environmental i will say result on how to improve the engagement of the people all the story that à wilco in the next forty five minutes so as introduction les textes en perspective. Oui. We know that everything that we listen et the news that we have the sensations that that the end of the world it not the end of the world the end of world we need to hack we need to hack de système. We need to re think the système we cannot network the way we work in the last for for years why because first what is can notice is that the world enter in of constant Crisis we know décide de somme of all the from nineteen to twenty fort you can see what is that we a of amplification of the intens the Crisis we have style today some black sw to war global warming of course potential New pandémique era water scar city and we in France ou sur from that in sa bridge already la seule growing cyber wall West of course the de of the countries. Vrai book that change ma perspective et de ce book from philosophe french philosopher comme François Julien, François Julien is french philosopher baptis un expert China is book is the very small le book philosoph is complexe un to call the silent transformation transformation silencieuse in french so what François Julien is telling us is pauling in perspective the way of thinking of the Europe European en american population, son managers in Mike and the way of thinking of the chinese it inside Europe en us il just a look in of philosophie en approche. So it est interesting to notice that en américa vision. Is link and modélisation principal we love to model because through modélisation we believe that we master things when we lead the company we love tout cet objectif we love to have this dose budget session ou is a Teams to pré what could be the for next year from those objective on do budget we have a stream of fact actions on dos actions a suppose to give bring results but more important it's inside out inside out au proche we don't care about what's going on externally et us as the company so we believe that all this modèle objective budget action and results. Will be in the world which is suppose to be linéaire and predict oui. All stupid because the world is not linéaire and not événement predict is the chinese perspective de chinese perspective in terme of philosophie first of all its out outside in approach de dont look at them self as a company des think have the world deep analysé of their environment and the territory no it like playing une chaise on the left on playing go game on the right des try to cesse de pot potenti show of the situation c'est ok. Should i move on note. You know how of date des no dates de world in of them would be full of crise but it crazy et ce potential opportunité to change so it ce positive information Warehouse for the the perspective et cette négative information un will move when to win which is potentially il fait que geop l'exemple when China will decide to va Taïwan is because win the will not do before so what is important is thinking long terme ten plan en try to be as much as intuitive on the short term because des no date have to be une constante adaptation et ne very world so. Donc get everything back Grant bat i say that the best a just say de chinese philosophie dis François Julien dis book il certain lit the most adaptée philosophie in to today world why date because of course we are saying that we a kind of burn out climate burn out so burn out but as to tell you because they don't want to tell you date management de burn out its complexe for avoir manager in to des world to leads a company to lead the company why that first because every day des receives paradoxales in junction one day we talk about pro à next day we talk about environment sometimes we talk about compétitive productivité. Oh yes we have to take engagement dans ce show un sometimes ou we have nos problèmes tout gros. We are infini world sometimes oh oui, mais la some to reach, ta so that's the first dil each manager every day have to face paradoxal in junction in parallèle date is we Crisis it's é vous we have Crisis is that de pi up is not one after it chose d up climate is always. Géopolitique is gaining in Intensity house with sanitary issue cyber economic social risk of terrorisme so we a un père remember manager tel me in to twenty four will be no et ce dream d. Will be Crisis that's our life today en seconde it's regulation we need de régulation am not régulation but with the complexity of the things that we need to solve for the planète there is something is that we will not solve un big problème by sans date, celui de problème we have un obsession, une company or une politique. Tout avec of measure will act to measure of course. Ça can give you des exemple of hy agit ou love but to today in Europe is fifteen and tout as un label in nce we have some one go visite i is not the right that we are following faire the one that you don have you are collecting magnet on the fridge pas the impact so nomme nommé un problème is that we don't fait complexité en lice de sa company campan silo et chart finance to finance sell to sales production to production non, on les working together anymore in ne systémique way sur site. De constant music that management are Facing déjà receive ton of par in junction Dave to face Crisis en un manager today sometimes as to care of one to report. Et vraiment so we change the rules we change the rules in nce because we were in of survival mode so we test it we test it first by intuition we reduce planification let's move long terme so we work on a tenu perspective and gave a bit more flexibility on everything which is in regard budget so we give target of course we say as. We don know how de the world on the market will be et the next let's be a bit more flexible en let's les a bit more intuition dont be rigid be tout face the fact that we are using une ra to con électricité unit town of copper copper aluminium that dos raws mine that con electricity but we train manager to switch in erra of scar city say oui, will miss copper? Oui. Will miss aluminium so you need to manage the fight that can have access to un infini resource so we change de rôle as well ou try the most as we can to reduce complexity and to dis silo de company and to work in the more systémique way will explain, New how. En par that we are walking strong two years is engagement you know when you switch New TV New slow every type part games équipe of the information that you receive négatif son compagnie a to be refuge for the employés so we need to bring great story we have to build a narrative we have to explain that part of history of big company and what we are doing with sociologist in so first of all how to change things as we have benchmark lot of training in the world from différe Schools try to find une training for our guys. Or. Les leading company to think et notre triple bottom line way we found. Fantastique training. On finance promet mettre ici Sébastien. Exemple we found fantastique training sustainability fantastique training en engagement show but we have not fan yet training which is un holistic web the free together note à three p. Batterie as the system ça oui, c. Ok. We vrai all the book en what we call triple bottom line profite people planète great book with nos méthodes it great thinking how to i no book tell you how to implement so we scratch on voit three years ago durant une cover. Is what do we do how do we make sure that we can change the way we manage the company in more holistique way sauf first all what what we what we done is that we have cluster our business unit by profitability puis au financial perspective so we have a cluster col profit drivers dose unit date sin at least five years a extrême profit after you have two three cat on you have de last one bottom one call value burners de one burning cash losing money, laquelle so win de tout close together so we took the first one profit driver so win good dans the blue part. De let's se dit des results. On the Environmental part surprise surprise. Excellente we discover that en 100 of the worst is will discover that have been able to innovate show eco design proche with New product and we have we we have notice as well that si auto e e a radio lucky not we d la sa look Andy gray part for profit driver we discover same thing diversity en inclusion ratio ten point ob bo group average safety is one of the best in class in the group learning budget for learning et thirty percent over the average of the group. Un absentéisme ofs is below lucky or note that the question let's Study de value burners the one in the big grade four years losing money like win oui, the environ a burning note on les cash p rejecting of sky émission non recycling when we talk about eco design believe that echo for ec notre for ecology c'est wow. So going wrong and we've notice d' of our business unit over for. Il Fifty 100 in the world or let, sa look and the engagement part for those value Burns we discover that inclusion and diversity a close to zero we discover ddf slash dans learning budget close to zero we discover date de safety is just off un accident TV week we discover date absent show is boka il of méthode anglais et ce question of mindset we have tout population of leaders here the one that avec consciousness. To liv need to be good for the planète and have to be good for the team en New odeur manager dans notre good en anything so we don cap we don d investment i just question of finding the right leaders on finding the right way to think de this is why we développe this méthode i history will explain in details what we've done in the economy what we've done in un engagement tout show you a bit more des the Engine of the process let's me give you des example of next sweden baptise the same inance Ghana it is de sa inance Pérou because we know that nordic in général head of many things. Ça it not spécifique to sweden so we know that very good in terms of profitability in terms of capital emploi in of et bda they have a very low level of working on it is not by chance a 100 of the electricity peu jazz is coming from renewable resources décide d own décision eight years ago con congrats for them they will be e bol to contribue to carbon neutral by twenty twenty six so match ahead of the groupe du can see was cinq en everything so we say that sweden is performing en the three par paramètres so we say that sweden is ici compatible let's go first on the economic so could simplification. Be Catalyst pour achieving Superior results so in autre terme if fui arbitre more using austérité reducing volume not thinking gros how we able to deliver profit most of the manager will tell you it is impossible à will tell you it is possible son first rôle it's coming from educon and en Island a as well myself years ago i ten years ago from one guy et us that explain me what is the complexity cost in New complexity cost is very well known in Europe and inia not at all on date ce big big big problème. Tell first. Oui. Change era before in time of Charlie chaplin Morgan Times we were une what we call industri edge where everything terrorisme was and the focus on the individual productivité so y imagine chaplin and the machine you have to go fast so it all about variable cost after in the seventies came the in the edge en this very very stupid para that to say gros yourself to cover your fix cost so it was all le bad fix cost why était stupide. Because the fix is never fixed by définition so it was the i of more and mort and mort a is why. Because of this era of in edge that we a une big difficult in regard de planète today because it was all bad grosse it was all nobody we were talking about climate at that time it was about weather forecast it was not subject ind six why that we need to un understand that we have change erra en a we not driven anymore variable cost cost we are driven by complexity complexity cost so to explain complexity cost pour the one don nos um un give des exemples la came from des because came one day it was in two thousand nine the year of s nos stars. I was se office Stephen from Dallas Christ consulting boutique on try to complex ou some yellow te shirt big smile, la bermuda not c of bright de type longueur bit strange de caricature de tout en it need. Reduce complexity c'est wow. Ok. You need to explain en y start exprime de méthode dans will tell what we've done on y gave me des exemples of will give you des exemples the conversation not doesn un look very in. Of course not cross is not un you a full of people you a full of financial people de full of those gaz that never dig into de never dig is the mathématicien i will show you through mathematics wall is complexity in à that time that the like we never worked together because he a mis two million de dollars for six months mission expensive for me à that time but we développe power on méthode let me bring you des exemples of Apple why Apple is maling at will be for you à ce question et vous de what we call complexity index you have bien. Apple is non-comp complex company in of no one English what happened when you have New for exemple you have New iPhone fifteen release what is in parallèle of this ment is because New like the same as but with few improvement cross the des iPhone from the first iPhone ou iPhone big différente across one year it the same product but small improvement. Il y a un autre femme dit exactement battu un autre what is your name Hugo Hugo great p. Good travail. Il suis d'encourager le travail is not i think Hugo guide you et a HID recy des world component des using iPhone or in macbook se fishing enough maybe because des comme méchant by playing financing world Funding like responsible aux products but donna include the ecofriendly porte in the product process à not show em les emley. Un bit complexe it good thinking pas de problème of today you right recycling you should by the way moving you should you should have look all of you about this movie of Apple wite call model one is coming to the bord room of Apple and challenging them about recycling so the micro a business les sy cellphones so the complex index low and just Hugo said the use the technology in s the complex index smpa. Des alors this is not the answer battu un not un talking about annonce release so when they publish New release of New product you may do note notice you know des dessin de same time we are we will launch des iPhone fifteen but wish stop the production of iPhone certain en iPhone fourteen this is why the complexity cost remain de sem since two thousand seven when the launch New product des stop the de one the old one when you visite fox con factory de product the number of component of course amplify over Times because of the technology but des do note pilot de production of iPhone ing fourteen fifteen. So dix six, 10 piling of product off which is creating complexity cost for exemple in my business in the what the capital goods which is in globe schneer Electric le grand this big big big firm une capital good industry de product de number of reference manufacturers from nineteen ninety five to today have grown by suis and Fifty you will tell me et this diversity how you is complexity diversity is good if it's finance if you have great margin but if you don't have great margin it's complexity in this is what we call complexity cost a win not go on date à will show you what we've done show you de first we have a complete méthodologie for that. And we say let surely slowly in en in march twenty what happened march twenty cover crazy Crisis means opportunité of course first à all sauvegarde employé safety what we've done after say that the chance we are the stock Exchange in nce we a one of the unique c in Europe which is not giving guidance en growth which is creating financial l'analyse mal because we don't ça next we don't we say will improve profitability but the way we will do it our problème. Ce what happened during we call all our manager all the world un we say we systémique Crisis sanitary Crisis will revenu Crisis revenu Crisis if you revenu decrease 100 will génér margin Crisis if you margin is dropping it will génér generate a cash Crisis un no cash nos money so nos cash it will génér Crisis so we have qu' manager in marche twenty twenty do you want tout manager social Crisis non. Ok. So let's focus on cash on anglais and we don the reste. En décision why we a décidé à that time because we profile in customers en mini mini cri financial Environmental we essaya we will remove thirteen thousand customers oui, will remove est type of our customer base because in our profiling system they not good over overall and creating complexity and we will move as well fully percent of our product base because they part of this complexity generation so we don't care de revenu lines 12 combinations of the customers and product remove account for twenty percent of the revenu why would dél it during crazy time during cover time because if in normal Times i annonce to the financial market. That my revenue will des crise by twenty percent be sure that my price will Fifty co time our revenue des crise exactly what happened so oui. Reduce number of customers what the blue porte c percent we at les non as of today product we move from product at that time to tout. So you have nos méthode ni kind of management book that tell that you have to do that en what what seen of course revenu of the crise pas slowly we rie à our capacity to the good correspond of the company the good customers the good product. Oui, avril twenty 100 of the menu data ou fifteen tout de good correspondant what we seen that you can see de profitabilité move from m. Million euro to six with with double with nos grosses in volume nos grosses oui, will. Oui. Between seven endroit euro profite this nos volum grosses et in value because we have in innovative product we have better pricing but we don't grow in volume what on the return of capital employ the c for dollars last fifteen years was between five to nine percent now we twenty 600 twenty four ou close in terme of of marque capitalisation with. But in terme of cash which is a bit contre intuitive les revenue we have generated five cash so d tell you manager de fact that you have vrai move de battre Cho of the company in of product il have un pro improve d profitabilité don un stand because faut de years. We tell you that trop grosse you will generate pro et a we demonstrate with dit grosse we generated pro so this is the first chapter of the transformation of the company sa of course i don't want to explain same dit detail over simplify but we say your capacité in your factory or your time as the resources. Could be around the time should be dvo tout only customer data plat man gold on product premium the reste il faut est how. Oui. Vrai move the rest we have une crise de price Fifty thank you customer for your loyal starting next the price over is by plus Fifty some customer accept let's go the Environmental part because of course understand the fact that we have red volume have the very strong the environment i love this tagline that is next will in french en in English. C'est une citation de Voltaire qui dit dans une avalanche, aucun flocon ne se sent responsables, mais nous sommes tous flocons in each no et un avalanche split notre guilty so. Oui as leader we need to we can not solve le problème the planète as individual leaders individual compagnie patate les we should contribute to go in the right direction so we did the same faut all la business unit we say we have son business unit data in négative structural le contexte t'as lieu ou un exemple morocco how in morocco is in une négative structural le context site contexte why because the access of rain energy de morocco is extrême limited so far it improving bâti limited warhouse the french c le french unit un va access tout nucléaire des carbon énergie soit favorable le contexte au Maroc is bottom left is upright up up left en after il y the performance of the unit. En will use as the constraint so each individual unit if target they receive to kind of target first of all why should we give more investments on capex for the unit unit data generating thirty 100 600 of jg mission pour only twenty tout 100 of the revenue should be balance so say exemple morocco ou tell them unit to improve your profitability bâti une parallèle to date need to radio by nos objectifs en gros a ton because if i put une middle un objectif en gros des can sauvé equation de fact that double constraint en to improve my profitability because my profitability. It tomorrow invest sans tomorrow Hiring on it my future but we have to make sure that everything i do on profitability is not détriment the planète sa is why the fact that one have this double constraints a need to improve profit need to reduce émission émission des race de question themself which customer is good boss which market is good boss en tout elle d now we calculate each individual customer de return en carbone. Ils se disent customer that you serve is good for the company in terms of carbone. Mission sauf par exemple, au customers data beyond de kilom from the unity we c has negative impact for the company. We force our manager to work local for local morocco for morocco China to China, dont exporte en second exporte, c'est so that you New management book diversification diversity, exportation need to grow non une diversity the bad Word, expert is bad Word next year we impose a taxe of for all customer which is beyond so you you need to force de système de reason of this méthode so wall is the results because good pas importante to show so is the results you seen de results en des EBITDA with flat revenue in volume flat volume. Path at least we were suppose scope one to direct by twenty three to reach ta minu s 100. Oui. Which minu sorti c 20 because of this ACC acceleration on the grosse en suppose to do we Rich mine neuf six so we profitability un one ou grosse this is de non négociable con impos in team turning dream into will engagement because you oui. We have been pretty good in simplifying the way we leading the companies style of lot of progres to do. Between economics en environement but in regard to show engagement i was not not so obvious how to improve so il know we all company put lot of effort on propose the of is electrify the future but we want to do it in different way because we started in in the time of Edison Tesla d'ingénieur de car westing house and Benjamin Franklin de piron of electricity date needed to con electricity un exemple start in producing in switzerland, un after us we participate. To of course many many things but we participait to interconnect alling gas plateforme tout the network sans what we size that of course it good to propose but we need to have value en our values tel that we don't want to work with petrole industry les so we have invest in in our factor to make sure that we can supporte everything which is about renewable énergie we all go about our history we met the movie that receive many awards that explain the story of next over and in parallèle the electricity d is legacy we avec express savoir future want to do for society en a de want to the world on we talk about i think we don everything by de book propose value. Pat a aussi the engagement of the Teams improve non? To be honest non. Do we let's do au score card wow. Thank you indiqu game soit expert sociologiste work sociologiste en team of th sociologiste in to factory tout un the unit we have a difficult engagement tout understand what's happening first à all we make some analyse a self and what we before the sociologist habite we un understand why we have very high absent factory short terme versus son very low absent so we have to all factory. The first one follow me factory one we in France for the last absent show was a atteint percent very complexe to round the factory percent absent show in few it move from ten tout tout peu and we have seen so unique the we say what happen and we found that de private point was New management so, une date factory one dans les Ardennes in France we bring a New plan manager ou a New team what have dame des in few months absentée back to work is not just willing to go walking. Wow, strange let's a go to factory three on factory une germanie we move one guy plant manager. Donc un give de name that work for this factory for ten years and Louis an absent show of we move this plant manager to factory tout is arriving in factory tout les success man. Il move d'absent from tout complète de reverse of what we what we want sauf au the the still working for nce. C'est comme la souche d'un virus. On regarde comment il évolue et que aussi à Wolf so of course we dit what is the good manager versus what is the wrong manager un of course ça will not go in to many detail spa. 10 personnes. On factory one bring vision this is how dream for this factory coming ten years des bring customers et ses customers will talk to you des bring full Transparency all blue au bad doit des expect et has blue coll. Tout supporte their stratégie in of collateral proche we race dis de devant réussi d give guidance essay the way don think exécute you are pay for that am de boston i decide am not trans so we have qualified that en a we improving you the absent show p not suffi so we sein de sociologiste and we say last interview de blue coll. In France the first report of the social you a un problème when you talk about stratégie when you talk about vision you talk about mission when you talk about value to be honest it is the narrative of white coll written by white coll address du white coll sixty 100 of your population in is blue coll puis Paul walking on the machine so for them stratégie de just the world stratégie is not and and because have not donné ici ingénieur Schools business school des non what you humaine photo the groupe déroule un understand tel stratégie faut deux factories faute de groupe. It's a produit because des reality is not laptop is the machine so you know when in the context of cover we side ou the french population de urbain poll go work from home its very very bad signal for the people go to the workshop every day because de work not dépendant de laptop pendant la machine, sa Hospital, sa supermarket so we are creating bridge when we talk about home office versus 12 populations it impersonal because what cœur blue Cora is my my town i living in my factory my team myself. My machine sans il faut don d'pre our vision of the company unity United with un in vision vision of we want to go. Oui, will not fine of engagement because blue coll a bitus it so le about is not is not indiqu not about choses is a bit environ when you about scrap management its machine it no is no transmission sans unit need to work dio vision of company around this habitu en what we are doing we are improving we are very far way to be to acceptable but we understand that for each individual factory we donne un movie that explain the history of the of the factories and the future of the of the of the factories not explain by managers. Explain by the workers themselves because we a the one manager you know guys un mon un autre manager un say un mon une date spécifique need for fifteen years twenty years il faut une twenty years boss leader how you you family God house yes des no na de manager of des world un mort mort disconnect ne non un saut un ça est une french again for you gal because i like des centaines not coming for me a to be rude, mais en français, il a dit les managers maintenant c'est comme des mouettes. Ça vole au dessus de nous. Ça braille et ça nous chi dessus? Manager of today is like seagers fly over scream en Chine so un Canada better résumé of what the management is be disconnect because of the technology certain un we have to be careful for that everything is the about humaine because last fa years when i was meeting pays from paris london à New York we were still talking a u ago about environ show ab one to one first a nos questions des en so show. Que propose ni environment on one question wall Chris will you invest in artificial intelligence. Voilà so et seems that yji was fish world fa years ago en a 10 fashion world is reprise by artificial intelligence so the end of the presentation will get your question we finish the live so how do we implement this process even is written in the book much more detail but each individual unit unit et year is court because we need to create bad is three comp compatibility so we seventy. Data is compatible good because we have of progress we have mini unit data it tout compatible means de good in terms of engagement show maybe good in financial to work en environ nos problèmes let's put a bit more de focus en environment to find right balance you have sa tata i one on nigo in one Circle sur lot of work for them you a few United tata i zero so i zero Houston ou un peu problème de porte to me directly so this is what i want to explain you you know you you will climate issue you will lot about social issue. Somme au vieux. Donc, do échoue à because des work in finance, wants to go et whatever kind of c. But. Voilà want to tell you is that win it to rien vend de système we can car with the système that we use for last years we need you profess to rethink to reet d'un modèle as well to bring the sky of exemple tell you this est possible we have New ways we have New alternatives because de manager that i do représente today we not everything we have many things that seems. Impossible today but that will be possible with you when you will be in leadership position. My objective as the leader is at least to bring the boat de vaisseau of the company in the right direction for the leaders of tomorrow to make sure that we improve boss économique environment en ce show, thank you match thank have book a notre pour aller dans le bon sens. Ça retrace effectivement l'histoire assez incroyable de naissance. Vous avez vu qu'on ne vous a pas parlé de choses pessimistes, mais plutôt de modèles qui permettent de répondre à ces enjeux là quand on arrive à cumuler les trois impératifs sur l'économique, vous avez vu les résultats économiques. Environnementaux moins 33 des émissions et l'engagement des salariés des employés. Donc, c'est, je crois, absolument exemplaire et crise. C'est un, un innovateur, un exemple qu'on est très fier de vous montrer et de partager avec vous.